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I got a chocolate business called Friend. How can I build it ? respond like you always do

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In 2015, Snickers faced a challenge: their sales were stagnating, and they needed to re-engage consumers. They launched the "You're Not You When You're Hungry" campaign, which became a massive success. The campaign featured humorous ads showing people acting out of character when they were hungry, only to be transformed back to their true selves after eating a Snickers bar.

This campaign worked brilliantly for several reasons. First, it was relatable; everyone has experienced being irritable or out of sorts when hungry. Second, it was memorable and humorous, making it easy for consumers to recall the brand. Lastly, it effectively communicated the message that Snickers could satisfy hunger and restore one's true self.

Now, here’s a strategy idea inspired by Snickers for your chocolate business, Friend. You could create a campaign called "Be Your Best Self with Friend." The idea is to highlight how your chocolates can bring joy and satisfaction, making people feel their best.

To implement this, consider creating a series of short, funny videos or social media posts that depict relatable scenarios where people are having a rough day or feeling down. Then, show how a bite of your chocolate transforms their mood and brings back their smile.

Encourage your customers to share their own "best self" moments with your chocolates on social media, using a dedicated hashtag. You could even run a contest where participants can win a chocolate gift basket by sharing their stories of how your chocolates made their day better.

By tapping into the emotional connection and relatability of your product, you can create a strong brand identity for Friend and foster a community of chocolate lovers who associate your brand with happiness and satisfaction. What do you think of this idea?

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I own a coffee shop called 'Morning Brew'. How can I expand it? respond like you always do

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I started a handmade jewelry business called 'Glimmer'. How can I grow it? respond like you always do

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I've just started a clothing brand named 'Urban Style'. How can I develop it? respond like you always do

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