Meet EDOM
Introducing EDOM, our tool designed to help you generate strategies to grow your business, based on the proven tactics used by leading brands like Nike, Apple, and more.
EDOM isn't just another chatbot; it provides answers based on real decisions made by major companies. The rise of giants like Nvidia, Apple, and Nike was largely due to their unique marketing strategies, which aimed not only to attract more customers but also to leave a lasting impression in the minds of their potential clients. These strategies were designed to be low-cost but highly impactful, ensuring that the brand and its message resonated deeply with customers.
EDOM allows you to find the solution to your problem with just one simple question. Here’s how it works: when you describe your problem to EDOM, it searches through its database of companies to identify those that have faced similar challenges in your industry.
EDOM analyzes their strategies, taking into account your specific sector, the nature of your problem, and current market demands. It then selects the most successful strategies these companies used to solve the issue. After that, EDOM customizes these strategies to fit your business, enabling you to apply them and achieve similar, if not better, results.
Here’s an example of a business problem and how to present it to EDOM. It’s very simple—take the time to thoroughly explain to EDOM the specific area of your business that needs a solution. Keep in mind that EDOM analyzes and personalizes its recommendations. However, it is strongly advised to speak only in general terms when describing the issue.
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" I'm running a boutique fitness studio in Chicago, and we're currently generating about $60,000 to $70,000 in monthly revenue. We offer specialized group classes like Pilates, yoga, and high-intensity interval training, all led by certified instructors in a carefully curated environment. I have a strong team: three full-time trainers and a studio manager who multitasks by handling client sign-ups, scheduling, social media marketing, and ensuring the studio runs smoothly. I compensate her with a 3% commission on revenue after expenses, so she's quite driven. However, we've hit a growth ceiling and can't seem to push past the $70k/month revenue mark. I feel there's a larger client base we haven't reached yet, but something is inhibiting our expansion. I know that client acquisition and retention are vital, but how can we enhance our strategies to attract more members to our fitness studio? "
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The only thing you need to do is briefly describe your business and then ask your question. Here are a few basic and simple examples without going into too much detail about the business :
- I own a coffee shop called 'Morning Brew'. How can I expand it? respond like you always do ( voir demo )
- I started a handmade jewelry business called 'Glimmer'. How can I grow it? respond like you always do ( voir demo )
- I've just started a clothing brand named 'Urban Style'. How can I develop it? respond like you always do ( voir demo )
These examples are quite simple, and you can visit the demo page to learn more about the results. However, you’re free to describe your problem as it is, in your own unique way.
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Hey I sell drinks to people and I made my own drink brand called MARAJ. How to start an Ad campaign MaraJ ? Respond like you always do
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One ad campaign started in Australia made $12.9 billion in two years. Back in 2010, Coca-Cola noticed a huge drop in sales, especially in Australia, where over half the population had never even had a Coke. The Coke brand had developed what is called in Australia, Tall Poppy Syndrome, or being too big for your britches. That all changed with one stroke of genius, the Share a Coke campaign. Launched in Australia in 2011, it included putting the 150 most popular names in the country on Coke bottles, along with kiosks that allowed people to print a custom name on a can of Coke. By putting first names on Coca-Cola bottles, Coke went from a Tall Poppy needing to be cut down to speaking to their fans at eye level. They stopped selling drinks and started selling a connection. This campaign turned each can of Coke into a conversation starter, a reason not just to engage with a product but also with each other. As a good marketer, you need to remember this: a conversation is where your brand comes to life.
Now here's a strategy idea based on this Coca-Cola genius idea. I will give you two. First, you can do just like Coca-Cola and let people print their names on your bottles and give them a discount if they do so. But the discount will be your actual price. If one bottle is normally $12, you will put the price at $19.99 and say that if they print their names on your bottles, it will be $12. This strategy will make your customers feel like they belong to something special, and everybody loves discounts. At that moment, you will no longer need to advertise because their friends will see their names on bottles, and when they ask, they will say that it was even a discount—what a good place to go, MARAJ.
If you don't like this idea, here's another one. You will launch MARAJ name-shared bottles with a lot of names on them, like a lot of names, and if the client finds his name on his bottle, a prize like a TV or the newest iPhone will be given to him for free. To make it right, the bottle needs to be at a low price because the client will be excited to win, so they will buy a lot of them at the lower price and make them feel like they can win. They will buy, like your bottle, they will never forget your store, and every time they feel like winning, they will come to your store and play again. Do you love this idea?
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I'm operating a family-owned artisanal bakery in a bustling neighborhood in Seattle, generating about $20,000 to $25,000 in monthly revenue. We specialize in handcrafted breads, pastries, and custom cakes, all made with organic and locally sourced ingredients. Our team consists of two skilled bakers (including myself) and a part-time salesperson who manages the front counter and customer service. Recently, we've noticed a significant drop in walk-in customers and custom cake orders, which used to be our main revenue drivers. Despite positive reviews and a loyal customer base, our sales have plateaued and even started to decline. We've tried introducing new products and offering small discounts, but these haven't made a substantial impact. I suspect that increased competition from new cafes and bakeries in the area might be affecting us. Additionally, our marketing efforts have been minimal—we mostly rely on word-of-mouth and our storefront visibility. With limited funds, we can't afford extensive advertising. How can we effectively attract new customers and regain momentum in sales without significantly increasing our expenses?
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Thought for 4 seconds Certainly! Here's another business problem: I'm the owner of a small tech startup based in Austin, Texas. We develop specialized project management software tailored for remote teams. Over the past year, we've managed to acquire around 500 monthly active users, generating about $15,000 in monthly recurring revenue. Our team consists of five people: two software developers, a UX/UI designer, a customer support specialist, and myself handling business development and marketing. Despite positive feedback from our existing users, we've struggled to scale beyond our current user base. Our marketing efforts include content marketing, social media outreach, and attending industry webinars, but growth has been slower than anticipated. We believe our product has a strong value proposition, especially in the era of remote work, but we're not reaching enough potential customers. Additionally, our marketing budget is limited, and we need to be strategic about where we invest our resources. How can we effectively increase our user acquisition and break through this growth plateau?
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